What's your method for uncovering the largest number of usability problems?How much true user experience can you capture without distorting the users' reactions?If you want to capture real user experience and uncover more usability problems in less time,please take a moment to watch this one minute message from tobii technology.the world leader in eye tracking.We'll give you a new perspective on eye tracking that goes beyond heat maps and gaze plots.It goes right to the heart of usability testing.In 2007,lancaster university researchers published a comparison of usability methodologies.They compared first the concurrent think aloud method,with that task an interview take place at the same time.Second,screen recording chewed retrospect to think aloud.Where the participant looks at a replay of the task during a later interview.And 3rd,Gazs replay cued retrospective think aloud.Where we're playing eye gaze patterns on Top of the task recording helps the participant remember during a later interview.these researchers found that using eye tracking helps uncover a significantly greater number of usability problems.And that by using eye tracking participants Complete significantly more tasks than using the standard think aloud methodology.79% versus 42%.This shows that the standard think aloud methodology changes user behavior and thus can change the outcome of the task.There is only one conclusion.Eye tracking let's you uncover more usability problems without disturbing natural user behavior.Tobii technology is the first company to present an eye tracking solution that supports one of the most effective usability methodologies there is.Gazs replay cued retrospective think aloud.Contact us now to arrange a real demonstration.And experience the difference.