My name is Dan Schönemann,I work at the Nordisk Film,as a Nordic consumer insight manager,and that basically covers audience market research anything that has to do with,keeping up with the audiences all performers.We get a lot of data from audiences but it's all through what they choose to give us itself through surveys or focus groups quantitative qualitative methods of any kind.But we want something that can supplement this.Because we have such an imotions product and we want to see how and how that affects people.This is our first try out of biometric measurements of any kind i've been looking into it.more more people are talking about it.So I thought now's the time to give it a go and lucky we found out about this arrangement and imotions so we could test it out.My name is Morten Thomesn and I'm a project leader.So for this project,We are acquiring an extreme response because we want to find out.whether pure response most want to trade us or not and whether this correlate with how much they want see the movie and how much remember from its real animals.So this project will show the total of these commission's.And I mean if they live up to the potentials,I think we'll go to see more of these in the future I mean purchasing trailers and commercials and perhaps even movies imotion is quite new to me and but it's work actually quite good for the temperatures in so far and actually also very good at the large scale.I was quite unsure when they will be able to have all these devices at the same time.But it's so far to work perfectly it's very easy to use also it's also let's go.Generally I think that the field of consumer insight is going to move more and more into actual data to supplement each other.It can be from an ATP biometric research but it can also be the audience it all consumer behavior that we actually can track online or in the cinemas whatever we can gain.So it's not only what they tell us they would like to do or what they think they do.It seems very promising.