Drivers navigate through ever increasing traffic sometimes supported by assistive tools.and often while interacting with devices and being sociable.It's a challenge for researchers to predict accurate driver behavior.and the effects of driver support systems, inattention, and distractions on driver performance.Questions as:"Does the smartphone distract?""Did the driver notice the pedestrian?""Is the dashboard helping the driver- or distracting him?"are hard to study in real life situations due to practical, safety, and ethical reasons.Until now, it was hard for researchers to find an easy-to-use integrated system.for studying driver behavior that could also easily be extended.That's why we have created a new innovative and flexible research tool: DriveLab.DriveLab is a modular system designed in cooperation with expert organisations,and provides a realistic virtual environment that evokes real-world driver behavior.It combines the strengths of individual high-end components.to deliver you a powerful and easy-to-use research instrument for understanding driver behavior.and help you evaluate human-machine interface designs.DriveLab is available as a complete integrated research set-up,or as an add-on system that can be configured to your unique research needs.Smart functionalities and pre-defined scenarios help you to get up to speed quickly with DriveLab.in a wide range of different research areas.DriveLab could be used to research effects on driver behavior and performance.Some application examples are:- Driver support systems- Drugs, medication, and alcohol- Age differences- Speed reduction markings- Visual discomfort in tunnels- Text messagingThe open platform of DriveLab with all its components,offers you an integrated driving environmentfor researching behavior,driving performance, and workload.Instead of manual combination and synchronization of data streams,the DriveLab set-up allows you to do your complete studies accurately and more efficiently.If you already own an eye tracker or simulator,Noldus can support you with the complete custom installation and training.We can turn your separate components into an integrated DriveLab solution,or in-car measurement system.You can easily expand DriveLabfor your research needs.For more information, visit our website!DriveLab was developed by Noldus Innovation Works in collaboration with our partners.