个人简介

Dr Jonathan Berman conducts research in judgment and decision-making and consumer behavior. His specific areas of research look at (a) consumer ethical decision-making and (b) personal financial decision-making.

Before joining London Business School, Professor Berman completed his PhD at the Wharton School, University of Pennsylvania. His research has been published in top Marketing and Psychology journals including in Psychological Science, the Journal of Marketing Research, and the Journal of Consumer Research.