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Language Contact (2nd ed.)等2本电子书
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今日推出2本电子书资源:
①剑桥大学出版社2020年重磅新著Language Contact (2nd ed.)
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②Springer出版社2020年重磅新著Exploring Business Language And Culture
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封面 | 概况 | 获取途经 |
【书名】:Language Contact (2nd ed.) 【作者】:Yaron Matras 【年份】:2020年 【出版社】:剑桥大学出版社 【简介】:【团购,每人¥40】剑桥红皮书教材系列语言接触第二版,与牛津/劳特利奇/威立的语言接触手册可有打包活动~ Language contact occurs when speakers of different languages interact and their languages influence one another. Drawing on the author's own first-hand observations of child and adult bilingualism, this book combines his original research with an up-to-date introduction to key concepts, to provide a holistic, original theory of contact linguistics. Going beyond a descriptive outline of contact phenomena, it introduces a theory of contact-induced language change, linking structural change to motivations in discourse and language processing. Since the first edition was published, the field has rapidly grown, and this fully revised edition covers all of the most recent developments, making it an invaluable resource for researchers and advanced students in linguistics. | 此资源由LingLab合作伙伴“语言学小电”提供,感兴趣可添加“语言学小电”的微信13764179404进行咨询! | |
【书名】:Exploring Business Language And Culture 【作者】:Urszula Michalik, Paweł Zakrajewski, Iwona Sznicer, Anna Stwora 【年份】:2020年 【出版社】:Springer出版社 【简介】:This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena. | 此资源由LingLab免费提供,可点击下方的按钮直接获取!
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