西交利物浦大学现代语言中心一直致力于搭建前沿的学术思想交流平台，和各位“对外汉语人”一起探索国际汉语教育发展与研究的新思路、新方向和新模式。在西浦语言学院和商学院的大力支持下，我们特邀行内专家学者就商务汉语的教学与研究进行线上专题讲座，以此来推动商务汉语事业的发展。

系列讲座将免费开放给各位同行，欢迎老师们报名参会。

本次讲座语言为汉语。

The lecture will be delivered in Chinese, and the PPT slides have a combination of both Chinese and English.

All language educators who teach a language different from Chinese will also have substantial takeaways and are more than welcome to attend.

New Directions in Business Chinese for the Rapidly Changing Econom

Author: Jane Kuo

University of California, San Diego

In this presentation, I will first introduce the underlying principles and theoretic framework based on the development of instructional materials for business Chinese. I will then replicate the impact of China’s economic system, policies, and globalization on its business growth domestically and internationally. I will also highlight the importance of instructors’ basic business knowledge and the need for keeping abreast of updated business data and evidence so that they are able to integrate the information into their curriculum. Finally I will conclude with the effect of Covid-19 on China’s changing role in the world economy in terms of manufacturing and supply chains in particular. The view toward globalization and trends shaping the outlook of the worldwide economic sphere will also be discussed.

Key words: business Chinese, instructional materials, business knowledge, globalization, effect of Covid-19, China’s role

Professor Jane Kuo is the former director of the Chinese language program at the University of California, San Diego and Professor Emeritus of Thunderbird School of Global Management at Arizona State University. During her tenure at Thunderbird, she developed a business-focused Chinese language curriculum and directed Thunderbird’s summer program for MBA students in China as well as winter programs in Taiwan and Singapore. Over the years, she also conducted numerous seminars on business-specific Chinese language and cross-cultural communication skills for executives at Fortune 500 companies, including Motorola and Intel. 

Dr. Kuo is widely recognized as a pioneer in business Chinese instruction and has authored New Pathway, the best-selling Open for Business: Lessons in Chinese Commerce for the New Millennium and Startup Business Chinese. She also co-authored Business Negotiation: Theory and Practice.  

She has served as a board member of the national Chinese Language Teachers Association-US and was a funding board member of CLTA’s Southern California regional chapter. 

Her research interests include the study of theories and pedagogy in language teaching and acquisition, as well as the development of curricula and instructional materials for college and post-graduate level courses.  She is a frequent presenter and keynote speaker at various national and international conferences in her areas of expertise.